Enrich your brand’s image with Instagram
Key Benefits of Social Media Setup
Increase Awareness
Catch the eye (and attention) of the hippest influencers out there.
Build Consideration
Engage and expand your audience with beautiful content that attracts clicks and comments.
Earn Conversions
Send intrigued consumers to your website for purchases or your app for installation.
Facebook’s younger sibling isn’t so little any more.
Although a mere 35% of the population is on Instagram, they are still an incredibly engaged group. At least 59% of them log onto the platform once a day.
Even better, Instagram users don’t mind business content on the app if it’s aesthetically pleasing; in fact, 80% of users follow at least one business.
Advertisers love Instagram because of its mobile-only format, which means that users are 100% focused on what they see on the screen. It doesn’t hurt that Facebook makes it easy to run and monitor Facebook and Instagram ads in tandem—so if you’re advertising on one, it makes sense to advertise on the other.
You need a dedicated team to get the results Instagram is capable of.
Similarly to Facebook, Instagram makes it easy to set up an ad or post an image. But it’s especially hard for Instagram content to fulfill its potential.
Instagram is known for its aesthetic appeal and magazine-worthy images, which means that most users have a discerning eye. They can spot content that has been reused from other channels in about a second flat, and are keen to see new trends instead of recycled fads.
With a dedicated team, your brand can start to produce hip content that follows (or starts) the latest trends as we monitor it for real-time improvements and analyze results for future strategies. We can also run cross-channel ads with Facebook that excel on both channels.
Our Instagram Marketing Services
With everything from strategy creation to campaign analysis, we can help you achieve your Instagram objective of choice, whether it be to raise awareness, increase consideration, or earn conversions.
Analytics
We work with data-tracking tools to gain insights that pinpoint where each campaign went right (or wrong), ultimately improving your strategy.
Audience Identification
We can identify and assess your audience, determining how best to use Instagram’s powerful targeting capabilities.
Strategy
We can create and implement an effective Instagram marketing strategy catered specifically to your brand’s goals.
Monitoring
We can monitor your Instagram page and campaigns, recognizing any opportunities or issues that pop up and responding in turn. We answer messages from followers, too.
Paid Ads
Paid ads help you expand reach and gain traction on Instagram. We can run the process from image creation to final analysis, optimizing the campaign the entire way.
Content Creation
We can schedule regular posts that will fit right in with the artistic Instagram aesthetic. We can also help you create a page that attracts real followers.
Our Instagram Marketing Team
Transparent
We want to share how we increased your followers by 120% or earned thousands of engagements on that last video ad.
So we’ll keep you in-the-know about our tactics—not only those that worked but also those that didn’t work. We think that transparent data analysis is an important part of the testing and learning process.
Experienced
Our team has years of experience managing Instagram campaigns and branded accounts for a variety of industries.
Interested? Let’s talk!
Recommended
Clutch.co, a research-based firm out of Washington D.C. named Thrive Internet Marketing Agency a top social media marketing agency in the United States.
Creating Engaging Content on Instagram
To make Instagram work for your business, it’s essential to create content that captures the attention of your followers. This includes different types of content like photos or videos, live video sessions, and even IGTV for long-form video content. Make sure your account is always active by posting new content regularly and using trending hashtags to increase visibility. Instagram photos and videos should be high-quality and relevant to your brand to drive engagement.
Effective Use of Hashtags and Captions
Hashtags are a vital part of Instagram marketing, helping your posts to be discovered by a broader audience. Use hashtags that are relevant to your content and industry to increase the number of followers and engagement. Crafting compelling captions is also important as it adds context to your photos and videos, encouraging users to interact with your posts. Don’t let your captions be an afterthought; they should be as engaging as your visuals.
Leveraging Influencers and User-Generated Content
Influencer marketing is a powerful way to reach potential customers on Instagram. Collaborating with influencers who align with your brand can help you reach a wider audience and build credibility. Additionally, sharing user-generated content (UGC) is an authentic way to engage your followers. Encourage your customers to share their photos and videos using your products and feature this content on your profile to create a sense of community.
Advanced Instagram Marketing Tips
To maximize your Instagram marketing efforts, consider working with an instagram coach or following instagram expert advice. Utilize Instagram’s various features such as story ads, video ads, and clickable links to drive traffic to your website. Implementing advanced instagram tips for business, such as using trending audio or creating a compelling biz profile, can significantly enhance your social media growth. Remember, the key to success on Instagram is consistent, high-quality content that resonates with your audience.
By following these Instagram marketing tips, you can effectively use this social media platform to grow your business and reach a larger audience. Whether you’re sharing behind-the-scenes content, collaborating with influencers, or analyzing your post performance, Instagram offers a versatile and powerful way to connect with your customers.
Why Choose Luxe Drive for Your Social Media Marketing
Forge New Connections and Strengthen Your Competitive Edge
As an award-winning social media management company, Luxe Drive Digital Marketing Agency maintains full transparency so you can see first-hand how our efforts are increasing your online revenue. Our commitment to effective social media management and marketing strategies creates a valuable network resource for your online marketing needs.
Partner with our social media marketing manager and gain the following benefits:
Dedicated Account Managers
At Luxe Drive, we assign specific strategists depending on your industry demands, social media marketing needs and goals. This means you could get multiple social media digital marketing experts working on your brand. Your dedicated account managers are available by email or phone to respond to any questions or engage in discussions.
Extensive Onboarding Process
Our social media marketing consultants provide you with an in-depth social media marketing strategy breakdown during your campaign inception. This way, you know exactly what tactics we will implement to achieve your goals. Additionally, we establish your campaign metrics from the get-go to ensure we are on the same page.
Custom Social Media Marketing Strategy
Boost your social media engagement and marketing efforts with a social media marketing strategy designed to fit your needs and budget. Our social media marketing experts identify your target audience to create effective social media digital marketing plans that drive higher ROI. We utilize analytics and data-tracking tools to improve your strategies and target specific keywords and topics relevant to your brand.
Social Media Campaign Reports
Our custom, in-depth reporting measures include social media campaign reports that give a full overview of your social media performance. We also offer a monthly breakdown of the social media tasks we’ve performed and the hours we’ve spent to help you monitor your ROI.
Paid and Organic Team
We ensure our clients are matched with a subject matter expert. Our team comprises organic and paid strategists with years of expertise and experience, so you can rest easy knowing your campaign is well taken care of. Although paid and organic are very different aspects of social media marketing, we implement a cohesive strategy to maximize your social media marketing conversions.
Diverse Marketing Experience
Luxe Drive has experience in many different markets, including B2B and B2C at all sizes. Whether you own a startup, enterprise or a multi-location company, our social media marketing firm strives to go above and beyond your expectations. We give your brand a solid social media presence and online reputation through sustained research, tracking and adaptation to online trends and resources.
Reach more people and grow your brand awareness.
Social Media Marketing FAQs
Social media platforms are used daily by the majority of people worldwide. You would be doing your brand a disservice not to use these platforms to boost engagement with your target audience and increase online visibility. Many consumers seek out a brand’s social media pages or profile to review before deciding to purchase. You must create a social presence for your business, so your existing and potential customers can review your online activity and engage with you in a more casual manner. Consumers who are not ready to purchase are likely to engage in a Facebook chat or reach out via Twitter or LinkedIn, as opposed to requesting a consultation via your website form.
It’s important to research to find out which social media channels are preferred by your target audience. Armed with this insight, you should make sure to optimize your presence on each of the platforms where your audience is likely to engage. Furthermore, take into account the types of products and services you offer and find the platform that better suits your brand and messaging. And, lastly, account for your business goals and consider the platforms that better support you achieving them.
This depends entirely on the platform as each social channel has parameters that need to be met for you to use the platform in an optimized way. Frequency of posting and the time at which to post differ between social platforms. An excellent social media manager will know these best practices. If you are handling your social media yourself, consider doing some research into the frequency and length of your posts and at what time you should publish your posts.
When you post content on social media, you are sharing information for your followers and the general public to see organically. However, an ad on social media is paid advertising. You can create your unique ad, target your audience by demographics and interests and ensure your brand is positioned in front of your ideal consumer.
Some social channels offer you the option of boosting organic posts or promoting them for a nominal fee to guarantee more people see your post. This is a good idea for those posts that do particularly well or are promoting a special offer. On different platforms, you can set up an advertisement directly from the post to increase engagement or set up a more advanced ad through the channel’s advertising platform.
Your social media advertising spend relies entirely on the amount of budget you can put aside. This is not a particularly expensive advertising route, but the more you spend, the more you derive value and get results. You need to create your social media advertising spend to align with each of the platform’s limitations, too. For instance, Facebook has a minimum daily ad spend and it’s recommended that you begin investing with a minimum spend. Once you have an idea of what works and what doesn’t you can start increasing your budget and quickly enjoy a positive return on your investment.