Amazon Posts is a promising image-based Amazon social media platform that was launched in late 2019. Luxe Drive Internet Marketing Agency, an Amazon advertising agency, can help you hop on the trend early and get results. Show up on your competitors’ listings for free, feature your products through stellar lifestyle content and boost your sales with an expert Amazon Posts strategy.
What Are Amazon Posts?
Impress Your Customers With Stunning and Unique Lifestyle Content
An effort by Amazon on social media, Amazon Posts aims to promote brand and product discovery. Posts, an Amazon Advertising option, let you highlight your products with carefully chosen lifestyle content.
Amazon displays your Posts to customers who are interested in them, and they may buy the related Amazon product directly from your listing.
Amazon Advertising Posts are in beta right now. For suppliers and sellers in the United States who have registered with Amazon Brand Registry, it is free.
Amazon Post Elements
An Amazon Post is similar to a typical social media post. It contains your brand logo, name, image and caption, but it’s the buying feature that makes Amazon Posts different: Shoppers who find value in your Posts and your feed can hit a “Follow” button to receive your Post updates and have an option to purchase the product in the Post.
- Profile banner: Displays your brand name and logo
- Custom image: Uploaded images that help showcase your products
- “Show product” icon: Displays an associated product listing preview
- Caption text: Customized Post captions to communicate your message
- Category tags: Relevant product categories automatically tagged by Amazon
Where To Find Amazon Posts
Shoppers can see Posts mainly on product detail pages on the mobile app or mobile web browser. The Posts section is labeled “Related Posts.” Shoppers can click through to the image to see a feed of related posts, click the category tags to proceed to the category feed or click the seller logo or name to open the seller’s brand feed.
- Product Detail Page: A carousel of Posts labeled “Related Posts” found towards the bottom of the page, above the “Customer Questions” section.
- Related Posts Feed: A vertical feed shown after clicking an image on the related Amazon product feed or “Related Posts.”
- Category Feed: A vertical feed shown after clicking one of the category tags.
- Brand Feed: A vertical feed shown after clicking on the profile banner.
Expert advice: Although there is just one method to see Posts on a PC, most shoppers view Posts on mobile devices. A distinct, case-sensitive URL, or link, in the format amazon.com/posts/brand/YourBrandName, is provided to sellers for their brand feed.
To point your other social media audience to your shoppable brand feed, utilize this special URL in your promos. To entice your followers to peruse your instantly shoppable feed on Amazon, you could, for instance, incorporate your brand feed URL into a Facebook or Instagram post. This link can also be included in email or SMS marketing campaigns.
Why Use Amazon Posts?
Leverage a New Way To Engage Your Online Audience
Posts offer a simple way to shop and compelling content, making them the perfect Amazon social media experience for both sellers and customers. This social media marketing service from Amazon offers a great chance for all firms to expand their audience. Utilize Amazon’s new, free method to expand your online audience and reach more buyers.
Boost Product Discovery and Sales
Amazon Posts gives shoppers a new way to find your Amazon product listing and discover your brand. You leverage an additional customer touchpoint on the Amazon app, mobile browser and desktop through a direct link to your brand feed. By being more present on Amazon, you improve your brand awareness and grow your revenue potential.
Show Up on Competitor Listings for Free
Brands usually pay to appear on competitor product detail pages. But on Posts, it’s free and automated by Amazon. Creating stunning Posts sets you apart from your competitors. It’s free for now, so you have nothing to lose. Our Amazon advertising agency can help you determine the best use of your time and resources for Amazon Posts.
Showcase Your Products Creatively
With Posts, you aren’t limited to the Amazon product listing rules for using product-only images on a white background. You can write captions that relate to your audience, subject to Amazon Post guidelines. Take your followers on a visual journey through lifestyle images that serve as social proof. It’s a chance to let your brand personality shine with next-level Amazon content.
Build Your Community on Amazon
Posts personify your brand and your followers become your online community. The standards for online content and engagement are at an all-time high. Break away from the transactional nature of eCommerce and build a relationship with your Amazon audience. Our Amazon agency specializes in full-funnel marketing to tell your brand story and reach your ideal customer.
What’s Included With Luxe Drive’s Amazon Posts Services
Supercharge Your Results and Build an Active Online Community
Amazon Posts Profile Creation and Set Up
To create Amazon Posts, you need to sign in using your advertising console or Seller Central credentials. Our Amazon advertising agency covers the prerequisites you need to get started, such as having the right type of Amazon account, Amazon Brand Registry and having an Amazon Store. We address all barriers to creating your Posts profile.
Amazon Advertising Posts Strategy
Amazon decides where your Posts will show up according to relevance and engagement. Our Amazon agency develops a customized plan to maximize your Post reach, boost engagements and grow your followers. We curate your brand feed and schedule your Posts because the more engagements you have, the more Amazon will show your Posts.
Stellar Product and Lifestyle Content
Posts let you feature your products in a new way and showcase the different ways to use them. We create exceptional lifestyle content to make your brand relatable and influence shoppers to purchase. We also ensure your customers are met with high-quality and well-optimized product images on your product listings.
Amazon Post Optimization
Products are associated with your Posts through Amazon Standard Identification Numbers (ASINs). Our Amazon Posts services ensure the right ASIN and product listing is added to every Post to optimize for conversions. We optimize your product details, pricing and star rating using proven Amazon product listing optimization techniques.
Amazon Post Creative Submission
We follow best practices when submitting your Amazon Posts for approval and settle cases of rejected creatives. By formatting all your Amazon Posts, we can maximize functionality and optimize visual elements. We ensure each image aligns with Amazon Posts creative acceptance policies for color format, display aspect ratio, file format, maximum file size and resolution.
Amazon Post Copywriting
We create and manage all of your Amazon Post captions, customizing them to match your brand voice and highlight the features that distinguish you from competitors. We also help you communicate a clear call-to-action to urge browsers into buyers. There are highly specific restrictions on caption text that sellers wouldn’t suspect, so our Amazon marketing agency gets creative while adhering to Amazon’s guidelines.
Amazon Posts Analytics
Amazon Posts provides data and a downloadable report on viewable impressions (views), engagement (clicks) and engagement rates, revealing how many shoppers clicked on your Post compared to how many saw it. We leverage your performance data to determine the best times to publish Amazon Posts for maximum return on investment. We analyze how well your Posts perform and what appeals to your followers and optimize your Posts based on data-driven marketing decisions.
Quality Assurance
We maintain a robust quality assurance process for all your Amazon content, strictly monitoring the publishing, product load time and proper displaying of your Post. We ensure every Post captures your follower’s attention and distinguishes you from your competition. You’ll never post any prohibited products or content because we maintain all Amazon Post compliance.
Our Amazon Agency Gets Results
We Offer Custom Strategies and Innovative Solutions
Luxe Drive Digital Marketing Agency has driven eCommerce success for our clients for more than 15 years. We continuously learn and ensure our clients stay ahead of the competition through Amazon social media marketing. We are wholly committed to your brand growth.
Other Amazon Services Offered by Luxe Drive
Increase Your Sales and Maximize Your Results
Amazon Marketing Services
Our Amazon full-funnel marketing services are focused on compliance, optimization and strategic promotions. Our engagement begins with a thorough assessment of your brand presence to determine the optimal Amazon social media marketing approach. We offer an Amazon listing optimization service, Amazon Brand Registry, account management, pricing strategy and testing, catalog organization and suspension appeal.
Amazon SEO
Amazon listing optimization is central to any successful Amazon strategy. It’s unconfirmed if Amazon Post descriptions have an SEO impact, but you can best prepare for it with our help. We ensure your products reach your target audience through in-depth keyword research and performance monitoring. Our Amazon product listing optimization techniques include competitor analysis, product description optimization and Amazon review strategies.
Amazon Advertising PPC
Luxe Drive’s Amazon experts have years of experience in the full range of Amazon Advertising solutions. We focus on budget planning and gaining a clear picture of your advertising goals to deliver maximum return on investment. Expect continuous campaign optimization and regular reports from our team. Our Amazon advertising services include Amazon Sponsored Products Management, Product Display Ads, Video Ads and Amazon Vendor Central Management.
Amazon DSP Advertising Management
Amazon DSP (demand-side platform) is a software used by advertisers for programmatic media buying on the Amazon marketplace and other platforms owned by or partnered with Amazon. We leverage its exclusive first-party behavior data and exceptional analytics and tracking capabilities to reach more customers. We ensure your Amazon DSP advertising strategy includes optimized display, video and audio ads.
Amazon Storefront & Branding
The eCommerce space is saturated. Without a unique Amazon product feed and stellar product images, your shoppers will be easily fatigued. We specialize in Amazon A+ Content creation and Amazon Enhanced Brand Content (EBC) Design & Development to maximize the space given for next-level product content. Before you can impress your audience with your listings, EBC and Amazon Posts, you need your essential brand elements to be excellent. We help you design your logo to ensure it is recognizable and memorable
Amazon Seller Consulting
Your brand needs to adapt to your customer’s ever-changing needs. Our Amazon seller consulting team develops a custom strategy for your business to maintain your store's top performance. We focus on Amazon listing optimization, efficiently uploading your Amazon product feed template and increasing your performance metrics for the best chance at beating your competition. Amazon Posts is currently in beta, but you can trust our Amazon seller consulting team to adapt your strategy as the Amazon platform evolves.
Why Choose Luxe Drive for Your Amazon Posts Services
We Work With You To Drive the Results You Want To See
Award-Winning Amazon Agency
Our full-service Amazon agency has been recognized as a top Amazon marketing company by reputable industry professionals on multiple occasions. It’s our sincere commitment to our client’s goals and the relationships we’ve built that drives our success. Our clients choose us because we never over-promise and work with honesty and integrity.
Custom Amazon Advertising Posts Strategy
At Luxe Drive, we don’t believe in one-size-fits-all solutions and tailor-fit our Amazon Posts services to you. We take the time to understand your business goals, work within a realistic budget and allocate it efficiently to our various strategies. Your dedicated Amazon marketing manager crafts a unique and multifaceted approach to driving the results you want to see.
Content Marketing Expertise
Amazon Posts is all about visual and engaging content, so you need a solid Amazon content marketing strategy. Trust your Amazon marketing manager to think outside of the box and find new and exciting ways to showcase your products. As a digital marketing agency with more than 15 years in the industry, Luxe Drive is your greatest ally in achieving Amazon success.
We Specialize in eCommerce Marketing
More than an Amazon marketing agency, we are a well-rounded eCommerce marketing agency. We offer specialized eCommerce optimization, SEO, PPC and web design services. Our experts know that eCommerce sales is not just about great product photos but leveraging all of your brand’s resources. We pay special attention to your customer questions and reviews to gain valuable consumer insight to improve your SEO and online content.
We Stay Ahead of the Curve
As a leading Amazon marketing agency, we guarantee our clients that we are the first to know about industry trends and developments. This allows us to be more effective in our strategies and seize optimal opportunities to promote your brand. Amazon Posts is currently in beta, so we commit to aligning our Amazon social media approach with the most updated information available.
Transparency and Measurable Results
Luxe Drive is a data-driven Amazon management company. Amazon product listing optimization is a priority and requires meticulous analytics and tracking. Your Amazon marketing manager utilizes advanced performance tracking methods to ensure we base decisions on accurate data. We make your data available to you anytime and send regular reports on our progress.
Luxe Drive Digital Marketing Agency is a full-service Amazon advertising agency growing businesses of all sizes since 2005. Trust our Amazon management company to show a new side to your brand through curated lifestyle content and continuous engagement. Through our Amazon Posts services and Amazon listing optimization, we grow your customer base and build brand loyalty.
Contact us today to learn more about how our Amazon Posts company can boost your product discoverability and sales through our customized Amazon Posts services.
Why Choose Luxe Drive As Your Digital Marketing Services Agency
Boost Your Revenue Growth Rate and Achieve Online Success
Luxe Drives Marketing Agency is an award-winning internet marketing company that offers goal-oriented advertising solutions. Our primary focus is to help businesses increase their client retention rate and maximize conversion opportunities.
You can rely on us to devote ourselves entirely to the success of your business online. Choose Luxe Drive and gain the following advantages (and so many more digital marketing solutions):
Data-driven Digital Marketing Services
At Luxe Drive, we understand the nuances of eCommerce web design. When you sell products online, the design of your website is crucial to its success. According to a study by Baymard Institute, eCommerce websites with an optimized checkout design can gain a 35 percent increase in conversions. Partner with our internet marketing agency and let us help you highlight your competitive advantages and reduce your cart abandonment.
Industry Experts
Luxe Drive is composed of digital marketing professionals who has years of industry experience. We keep track of the latest trends and innovations, develop goal-oriented strategies and ensure all our campaigns meet search engine guidelines. We can help you whether you need support in Walmart Marketplace integration, Shopify SEO or other digital marketing solutions services you need.
Custom Digital Marketing Framework
Our digital marketing company takes a 360-degree approach to online marketing. We review your current marketing strategies and digital presence, set key performance indicators (KPIs), identify your brand personality and integrate your customer experience in all levels of your strategy-building. In doing so, we create a structured marketing framework that optimizes all your digital touchpoints
Omnichannel Personalization
At Luxe Drive, we perform audience analyses and needs assessments to develop customized internet marketing strategies that drive more business. Omnichannel personalization increases your revenue and boosts brand loyalty.
Campaign Monitoring and Evaluation
How do you know if the digital marketing services work for your firm? At Luxe Drive, we establish your campaign metrics and perform regular monitoring and evaluation to determine your strategies' success. Using Google Analytics results, we adjust your online marketing tactics and improve your approach to audience targeting to put you in a stronger financial position.
Competitive Pricing
Luxe Drive Marketing Agency is a customer-centric digital marketing company. We shape our internet marketing services based on your industry demands, online needs and financial capacity. In this way, we help you acquire the online attention you need without breaking the bank. We also provide white-label services that offer huge ROI for your SEO agency.
Digital Marketing Services FAQs
Digital marketing services encompass a range of online marketing activities that help businesses promote their products or services through digital channels such as websites, search engines, social media, email, and more.
A marketing agency can provide expertise in developing and implementing effective marketing strategies across various digital channels to help your business gain visibility, attract customers, and achieve a strong digital presence.
SEO (Search Engine Optimization) is crucial in online marketing as it helps improve your website’s visibility in search engine results, driving organic traffic and enhancing your marketing efforts in generating leads and conversions.
Well-executed marketing campaigns that are targeted, engaging, and measurable can significantly impact your ROI by attracting qualified leads, increasing conversions, and enhancing brand visibility.
Content marketing plays a crucial role in a comprehensive digital marketing strategy by delivering valuable and relevant content to your target audience, establishing thought leadership, and driving customer engagement.
Social media marketing can help your business increase brand awareness, engage with customers, drive website traffic, and cultivate a loyal online community through strategic social media campaigns and interactions.