Luxe Drive Digital Marketing Reputation Management
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Is your online reputation hurting your business? A Zignal Labs report revealed that a company’s online reputation is responsible for at least half its market value. Take charge of your reputation online and build a positive brand image with Luxe Drive Digital Marketing Agency’s reputation management services.
What Is Online Reputation Management?
Make a Great First Impression With Your Target Audience
Your online reputation serves as a trust signal that determines if prospects will do business with you. According to a study by the University of Technology Sydney, the majority of consumers are willing to pay more for a product or service from a company with a stellar reputation online. What does your brand reputation look like?
Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that.
Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online.
Online reputation management involves:
- Review generation
- Survey campaign management
- Reputation monitoring
- Social media follower growth service
- Review marketing
- Search engine optimization (SEO) reputation management
- Online reputation repair
Ignore your reputation online and you risk falling victim to rumors and misinformation. On the other hand, gain reputation control and you create a wealth of positive, quality materials that reflect your personal brand.
Is Your Business Represented Fairly Online?
Statistics show nine out of 10 consumers read online reviews before making a purchase and nearly 62 percent will not buy from a company that censors business reviews. Furthermore, brands that receive only one or two stars on review platforms such as Yelp or Google risk losing 86 percent of their prospects.
Don’t let a single negative comment or fake customer review ruin your reputation online. Capitalize on goal-driven reputation management services and learn how to get more reviews on Google and other platforms.
Luxe Drive Digital Marketing Agency is one of the best reputation management companies, offering custom reputation management services tailored to your unique branding and goals. Connect with our reputation management company and let us show you how to get more reviews and streamline your brand reputation management.
Why Your Business Needs Online Reputation Management
Stay on Top of Your Brand Mentions and Search Results
Brand reputation management is critical to digital success. The internet is the first place people turn to when searching for information about a person, company, product or service – and a big portion of their online research involves browsing online reviews.
To ensure your business is accurately represented online, reputation monitoring and review management are crucial. Reputation management online allows you to:
Appeal to High-Intent Prospects
Customers are constantly evaluating their options. Approximately 97 percent of consumers report that business reviews influence their purchasing decisions. In a similar vein, 95 percent of travelers read online reviews before booking accommodation. Internet reputation management involves review monitoring and reputation management, which allow you to amplify your positive business reviews across online platforms and position them in front of your target audience.
Generate Positive Business Reviews
According to statistics, 92 percent of online users don’t trust a brand without online reviews. What’s more, 23 percent said they have difficulty making a purchase decision when there are no product reviews. A reputation manager ensures your business has a steady flow of verified online reviews to guide your customers’ buying process. A reputation management firm also uses advanced reputation management software to build your review generation strategy and get honest online reviews from satisfied customers.
Increase Your Customer Lifetime Value (CLV) and Loyalty
Selling to existing clients is 6-7 times cheaper compared to generating new customers. However, one of the biggest challenges that companies face today is keeping existing customers happy over the long-term. Brand reputation management offers a unique way to promote brand transparency and build trust with your clients. Reputation management agencies leverage both positive and negative online reviews to showcase your commitment to customer satisfaction and build stronger client relationships.
Attract High-Performing Employees
Your team plays a crucial role in keeping your business alive and thriving. As such, you must ensure employee satisfaction is one of your top priorities. Internet reputation management allows you to measure employee engagement and experience and gather actionable insights to further improve your staff retention and acquisition strategies. Statistics show 69 percent of applicants would reject a job offer from a company with a negative reputation online. To attract the right candidates and grow your team, you need to invest in a reputation management service focused on your holistic growth.
Improve Your Bottom Line
No matter if you own an eCommerce store, multi-location company or a brick-and-mortar business, you need web reputation management to protect your brand image and drum up new business. A Spiegel Research Center study found that online reviews increase conversions by 270 percent. Moreover, business reviews ramp up conversion rates of higher-priced products by up to 380 percent. With search engine reputation management, you can build better relationships with your prospects and maximize the multitude interaction channels to convert them into paying customers.
Boost Your SEO Efforts
SEO reputation management is an excellent way to create awareness about your brand, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up 15 percent of Google Local Pack ranking factors. By learning how to get more reviews on Google and other review sites, you generate more user-generated content (UGC), which drives qualified traffic and conversions to your landing pages. The best reputation management companies integrate these UGCs to your Google My Business (GMB) profile and other marketing campaigns to showcase your brand’s trustworthiness and improve your click-through rates (CTRs) and Google rankings.
The Consequences of a Poor Reputation Online
Still not convinced about search engine reputation management being essential to business success?
All it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Orders, bookings and subscriptions run the risk of being canceled if negative online reviews plague your online profiles. These can ripple through all your marketing efforts, affecting more than just your sales.
Additionally, a poor reputation management strategy can lead to:
Your business’s online reputation is important, so make sure you are working with a reputation management company that is committed to making a difference. Contact our reputation management agency today to learn about how to get more reviews and improve your SEO reputation management strategy.
An Online Reputation Management Company That Delivers Results
Drive More Prospects Towards Your Business
At Luxe Drive Digital Marketing Agency, we are dedicated and committed to helping businesses build brand awareness and credibility through encouraging positive reviews and restoring their brand names. Our reputation management firm partners with Rize Reviews to deliver results-driven online reputation services that increase the likelihood of your prospects choosing your company.
Throughout the years, we’ve continuously developed and improved our reputation management services to provide our clients with the best online reputation management that fits their marketing needs and meets industry guidelines.
Here’s how our reputation management company has helped some of our clients achieve their goals:
RENEWABLE ENERGY COMPANY
PLUMBING COMPANY
MULTI-LOCATION RESTAURANT
What Does Your Online Reputation Look Like?
Win Back Unhappy Customers and Boost Your Client Retention Rate
Many businesses treat digital marketing as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local SEO and social media marketing campaigns.
Even if you have a robust digital marketing strategy in place, you still run the risk of increasing your customer churn by 15 percent if you don’t engage actively with your customers. Moreover, no matter how many followers you have on social media, unless you respond to customer reviews, your followers will only see you as a business page looking to earn profits.
What does your online reputation say about your company? Does your reputation management strategy bring profit or do more harm than good to your business?
Online reviews are inevitable components of digital marketing. People want to know they’re reading real reviews written by real customers. As such, your reputation manager must regularly monitor the quality and quantity of your online reviews.
To guide your reputation management, let’s look at these significant research results:
Synup’s recent State of Retail report revealed that a whopping 82 percent of consumers would not transact with a retailer with less than 3 stars.
A BrightLocal survey also found that online users read 10 or fewer online reviews before making a decision.
Nearly 23 percent of consumers consider online reviews that are no more than two weeks old as credible online resources.
Only 14 percent of people transact with a business with a 1- or 2-star rating.
So how many business reviews and star ratings do you need, exactly? The best reputation management companies recommend that businesses aim for a 4- or 5-star rating and at least 10 new online reviews on various review sites every three months.
Online Reputation Management Services
Extend Beyond Generating Positive Customer Reviews
If you own, operate or manage a business, then you’ve likely received a negative review from a dissatisfied customer. Even the most reputable businesses have experienced a disgruntled customer from time to time.
Although it might be easy for successful businesses to shrug this off, they are often surprised to discover just how damaging the negative review of even one customer can be to their online reputation. If you have received a negative review online, whether it was legitimate or a scam, this can be frustrating, worrisome and you may even feel violated and/or powerless.
By using online reputation management software and investing in the right online reputation management service, you can improve your average ratings across review sites. Here are some ways our reputation management company can help with online reputation management and get more 5-star Google reviews for your business:
Reputation Management Software
Does your current online reputation monitoring system take too much of your time and effort? Our reputation management firm has got you covered! We use state-of-the-art reputation management software to facilitate your reputation management online and streamline your review marketing efforts. Our review software supports localized SMS and email campaigns at any scale, regular online reputation monitoring and social media reputation management across multiple locations.
Online Reputation Repair
Are you one of the people asking, “How do I get something removed from Google Search?” or “How to repair my damaged reputation online?” Our online reputation marketing expert repairs and mitigates damage from negative reviews by looking into where they came from and providing reputation marketing solutions to fix them. We implement online reputation management SEO strategies, send requests to Google and other review sites to take down fake, offensive content related to your brand and boost your overall digital reputation management efforts to rebuild and strengthen your brand image.
White Label Reputation Management
Stuck with your web reputation management? Don’t have the time to oversee your clients’ business reputation management campaigns? Our reputation management agency offers white label reputation management solutions to improve your daily operations and help you focus on your core business. Once you sign up for our white label reputation management service, you get access to white label reputation management software and brandable reputation management online reports you can use during client presentations.
Review Response
Studies show companies that provide a review response to at least 25 percent of their business reviews earn an additional 35 percent revenue. Give an appropriate and prompt review response to your customer reviews and turn negative online feedback into marketing opportunities. Our online reputation management company analyzes your customer sentiment and crafts a well-thought and sincere review response. We also adopt your unique brand voice to ensure your best intentions come across well.
Review Monitoring
Need assistance with your online reputation monitoring? Our digital reputation management firm sets up a program to monitor and alert you about new reviews, whether positive or negative, so you always know where your online reputation stands. We leverage our online reputation management software to speed up your online review monitoring process and integrate with 100+ major review sites to bring all your online reviews in one place.
Review Generation
Every additional one-star Yelp rating and customer review can increase your revenue by as high as nine percent. Where does online review management fall in your task priorities? Our review management team builds and implements an automated process and system to drive new, positive reviews for your business month-over-month (MoM). We do not believe in paid reviews, so you can trust that our systems are honest and truthful. More importantly, our review software allows you to perform regular, real-time online review management, so you are well aware of the quality and quantity of reviews that come in.
SEO Reputation Management
Search engine reputation management is a delicate process. You need to familiarize yourself with various online reputation management SEO elements to drive campaign success. Online reputation marketing also involves promoting positive and desirable content and controlling the content and information accessible to the online community to gain reputation control and position yourself as a market leader. We understand that these online reputation management SEO methods can be tedious. That is why our reputation manager takes care of everything – from on-site optimization and GMB optimization to web reputation management.
Survey Campaign Management
Keep a pulse on your target audience and existing customers using our reputation management software. Our reputation monitoring team creates various types of customer satisfaction surveys to gather market insights and provide you with actionable insights to improve client engagement. You can also use our online reputation management software to deploy your customer experience surveys and launch other drip marketing automation campaigns.
Social Media Follower Growth
With approximately 3.78 billion social media users worldwide, social media reputation management becomes a vital component of any reputation management service. At Luxe Drive, we leverage your positive online reviews for reputation marketing to build your social media confidence. Our social media reputation management experts also create social media follow us templates and provide online reputation management tools that you can use to launch unlimited email and SMS campaigns. Reach out to our reputation management expert and let’s talk about your social media follower growth strategy.
Online Product Reviews Management
Propel your eCommerce business forward with Luxe Drive’s online product reviews management service. We use smart online review management software to facilitate a more efficient review monitoring process across your product listings. Whether you need help tracking reviews for Amazon, Best Buy, Overstock, Walmart, Target Plus or other eCommerce marketplaces, our reputation management agency can assist you. We can also manage your eCommerce website’s review acquisition to streamline your processes and establish social proof on your product pages.
Business Listings Management
Outsource your manual citation management tasks to our reputation management company and save time, effort and money. Our online reputation management experts perform regular business listings audits to ensure all your brand information across local citations is SEO-optimized and up to date. We keep your online presence consistent across the web while adding more customer reviews and star ratings to your local listings. Schedule a consultation with us to know more about our business listings management service.
Email Marketing
Reach out to your best customers at the right moment with automated SMS marketing and email marketing services. We create personalized email and SMS review request templates to help you gain more customer reviews. Besides review generation, our email and SMS marketing services also support survey campaign management. Let us help you keep a pulse on your customer experience and launch targeted online reputation management campaigns through email marketing!
QR Codes
At Luxe Drive, we make it easy for you to generate reviews with QR codes. Our team creates customized QR codes within one day – free of charge! Simply send the QR code to your client or have them scan it for reviews where it is convenient. Get your free QR code today when you sign up for our online reputation management services.
Two-Way SMS
Leverage two-way SMS marketing to launch review generation and customer survey campaigns and build a robust relationship with your target audience. Our two-way text messaging service allows you to strike up a conversation with your customers, create reusable templates for standard replies and provide a better customer experience.
Online Reputation Management FAQs
Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.
SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.
There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.
It’s advisable to employ an experienced SEO agency or expert and this cost should be included in your marketing budget. The amount you should expect to pay is aligned to the scope of work needed to ensure success. A digital agency or SEO expert will charge after considering the project scope and once you have presented your predetermined expectations. The average hourly rate of employing an agency or SEO expert is approximately $150 per hour.
Yes, you can – it takes a bit of know-how and learning by trial and error, but it’s possible to implement a basic SEO strategy across your website. However, SEO is time-consuming and to do it properly you need to consider both technical SEO and on-page SEO. What’s more, you will need to keep up-to-date with the algorithms’ changes to the various search engines.
There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:
Page Load Time — If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly — and dramatically — impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.
Keyword Selection — Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content Creation — If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.
Blogging helps to boost your SEO strategy across your site but only if crafted with optimization in mind. Search engines are looking for the content on your website that will sufficiently answer users’ questions. So, by creating and sharing high-quality and in-depth blogs that address pertinent topics within your industry, you’re likely to be identified as an authority source of the searched topic. With on-page SEO tactics, search engines will find your blog more easily.
SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment by comparison to paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.
This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.
SEO is a multifaceted practice that requires many different actions to be taken on a website for it to be optimized for search. Many people correlate SEO with high-quality content as search algorithms have highlighted content as an important ranking factor. Algorithms are looking for content that answers the users’ search intent. If your content speaks directly to your audience, your website will be served up to users by Google. But content alone isn’t good SEO practice. You need links from authoritative external sites pointing to your site in the form of a backlink and these external sites need to have a good domain authority score.
Also, best practice entails full blown on-page optimization which means optimizing your meta content, images and tags. And then, consider the technical aspect of SEO – does your website have great architecture? How’s the User Experience (UX)? Is it easily navigable? And have you made sure to link your pages internally?